Tablets and smartphones continue to be the most in-demand electronic products during Dubai Summer Surprises (DSS) according to Jacky’s Electronics, the UAE’s leading multi-brand consumer electronics retailer.
The company has seen a boost in sales for both categories with tablets posting 40 per cent growth while the smartphones grew to 22 per cent as compared to last year’s DSS. The introduction of the Samsung Galaxy SIII contributed to the sales and huge interest in smartphones while Apple remains the dominant brand in the tablet arena.
“Overall, this year’s DSS was a successful event for us as we have registered a modest growth of nine per cent in sales as compared to last year. While DSS was shorter this year due to the onset of Ramadan, yet we have achieved our desired results in the said time frame,” said Ashish Panjabi, COO of Jacky’s Electronics.
The retail company also recorded good growth in both Mall of the Emirates (MoE) and Deira City Centre. The Dubai Mall also continued to do well despite the car park refurbishment while other Jacky’s outlets in the Northern Emirates also performed well during DSS.
“The role of shopping malls and mall-based events has been critical in making DSS a success. DSS has always been more of a family event. DEPE (Dubai Events and Promotions Establishment) also did a fantastic job in terms of promoting a lot of these mall-based events through newspaper advertisements, radio campaigns or even using social media,” he added.
Panjabi also added that a mix of expatriates and tourists flocked to the outlets, with more tourists this year as compared to last year. The tourists came largely from the GCC, the Indian Subcontinent and Europeans particularly British nationals. Meanwhile, with more expatriates going on holiday, there were a lot of electronic products purchased as gifts.
For this year’s DSS, Jacky’s Electronics gave away American Tourister travel cases for every purchase of electronic gadgets and home appliances worth AED599 and above. A Nokia Asha Smartphone was also bundled with ever purchase of any notebook or ultrabook powered by Intel between AED2000 and above.